There was a time when Dog Grooming felt different. Dogs seemed easier to handle. Groomers had more energy. The work was demanding, but not emotionally consuming the way many professionals experience today.

Most professionals assume the problem is simply:
“People are not training their dogs anymore.”

i. But what if there is something deeper happening inside the dog grooming environment itself?

ii. What if many of the behaviors professionals are struggling with today are not simply obedience
problems, but stress responses?

iii. And what if the emotional exhaustion many dog groomers experience every day is more
connected to canine stress than anyone has fully acknowledged?

This free training explores a growing conversation inside professional Dog Grooming that many experienced groomers have already started noticing, even if they have never had the language to ​describe it.

Sasha Riess has spent more than 35 years in professional Dog Grooming, working with everyone from everyday family dogs to elite international show dogs.

Over decades of observation, education, and hands-on experience, he began noticing a growing connection between canine behavior, stress physiology, coat condition, emotional regulation, and the well-being of Dog Groomers themselves. His work today focuses on helping professionals better understand the whole dog through Integrative & Holistic Dog Grooming principles that combine canine behavior, low-stress ​handling, nervous system awareness, coat care, and professional observation.