FREE LIVE ONLINE TRAINING FOR DOG GROOMERS
FREE LIVE ONLINE TRAINING FOR DOG GROOMERS
Sunday, June 21ˢᵗ 7:00pm CT / 5:00pm PT
Why Caring More Has Never Felt So Exhausting
Discover why more dogs are reactive, more groomers are burned out, and what the canine nervous system may be trying to teach us.
Presented by Sasha Riess
40+ Years Working With Dogs • 800+ Champions • Educator on Six Continents
REGISTRATION FORM
Free Live Training • Limited Seats
Why Caring More Has Never Felt So Exhausting
Discover why more dogs are reactive, more dog groomers are burned out, and what the canine nervous system may be trying to teach us.
Presented by Sasha Riess
40+ Years Working With Dogs
• 800+ Champions • Educator on Six Continents
REGISTRATION FORM
Sunday, June 21ˢᵗ 7 PM CT / 5 PM PT
Free Live Training • Limited Seats
If you've ever gone home exhausted after giving everything you had to a dog...
This training is for you.
If you've ever wondered why dogs seem more reactive today than they did ten years ago...
This training is for you.
If you've ever questioned yourself after a difficult grooming appointment...
This training is for you.
And if you've ever felt like nobody is talking honestly about what is happening to dogs, groomers, and our profession...
You are not alone.
Free Live Training • Limited Seats
The Problem Isn't That Dog Groomers Care Too Little.
The problem is that many of us care deeply. We care about the dogs. We care about the outcomes. We care about the clients. We care about doing the right thing. Yet despite all that caring... More dogs appear anxious. More dogs appear reactive. More professionals report burnout. And many are quietly asking:
"What changed?"
The Problem Isn't That Dog Groomers Care Too Little.
The problem is that many of us care deeply. We care about the dogs. We care about the outcomes. We care about the clients. We care about doing the right thing. Yet despite all that caring... More dogs appear anxious. More dogs appear reactive. More professionals report burnout. And many are quietly asking:
"What changed?"
ONE
WHAT YOU'LL DISCOVER
Inside this free training you'll discover:
- Why some dogs seem unable to cope with modern grooming environments
- The difference between a behavior problem and a nervous system problem
- Why training alone often fails when stress levels become too high
- The hidden relationship between stress, learning, communication, and behavior
- Why more professionals are feeling emotionally and physically exhausted
This is not another grooming technique class.
This is a conversation about understanding dogs differently.
TWO
WHO THIS IS FOR
This training is for you if:
- You love dogs but feel there has to be a better way
- You are tired of "groom and go" culture
- You want to understand behavior more deeply
- You believe trust matters as much as technique
- You want to become the professional clients trust most
ONE
WHAT YOU'LL DISCOVER
Inside this free training you'll discover:
- Why some dogs seem unable to cope with modern grooming environments
- The difference between a behavior problem and a nervous system problem
- Why training alone often fails when stress levels become too high
- The hidden relationship between stress, learning, communication, and behavior
- Why more professionals are feeling emotionally and physically exhausted
This is not another grooming technique class.
This is a conversation about understanding dogs differently.
TWO
WHO THIS IS FOR
This training is for you if:
- You love dogs but feel there has to be a better way
- You are tired of "groom and go" culture
- You want to understand behavior more deeply
- You believe trust matters as much as technique
- You want to become the professional clients trust most
MEET SASHA RIESS
For more than 35 years, Sasha Riess has dedicated his life to working with dogs, from caring for some of the world's most successful show dogs to educating the next generation of Dog Grooming professionals.
Throughout his career, one question continued to emerge:
Why do some dogs thrive while others struggle, even when receiving similar care?
The search for that answer led Sasha beyond traditional Dog Grooming and into the study of canine behavior, stress physiology, communication, nutrition, and the connection between emotional wellbeing and physical health.
Today, Sasha is recognized for his integrative and holistic approach to Dog Grooming, helping professionals understand dogs through a deeper lens that goes far beyond coat care alone.
His work has inspired thousands of dog groomers, students, and dog owners to rethink what is possible when we begin seeing dogs not as problems to be managed, but as living beings constantly communicating through their behavior, bodies, and relationships.
His mission is simple: to help people better understand dogs, so together we can create a better future for both.
MEET SASHA RIESS
For more than 35 years, Sasha Riess has dedicated his life to working with dogs, from caring for some of the world's most successful show dogs to educating the next generation of Dog Grooming professionals.
Throughout his career, one question continued to emerge:
Why do some dogs thrive while others struggle, even when receiving similar care?
The search for that answer led Sasha beyond traditional Dog Grooming and into the study of canine behavior, stress physiology, communication, nutrition, and the connection between emotional wellbeing and physical health.
Today, Sasha is recognized for his integrative and holistic approach to Dog Grooming, helping professionals understand dogs through a deeper lens that goes far beyond coat care alone.
His work has inspired thousands of dog groomers, students, and dog owners to rethink what is possible when we begin seeing dogs not as problems to be managed, but as living beings constantly communicating through their behavior, bodies, and relationships.
His mission is simple: to help people better understand dogs, so together we can create a better future for both.
A Story That Changed Everything
At a recent seminar, a groomer shared a heartbreaking story. A small dog came in for what should have been a routine appointment. The dog never made it home. The question isn't who was at fault. The question is:
Would most professionals recognize the warning signs before it's too late? These are the conversations our industry needs to have. And they're conversations very few people are willing to lead.
Free Live Training • Limited Seats
Frequently Asked Questions
How long is the online-training?
90 minutes
Will there be a replay?
No
Is this for new dog groomers?
Yes
Is this for experienced dog groomers?
Absolutely