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FREE LIVE MASTERCLASS
You Are Not Burned Out From Dog-Grooming
You are burned out from fighting dogs you were never trained to understand
One reactive dog can drain your body, wreck your schedule, and ruin the rest of your day.
Learn how to read the dog’s nervous system before the bite, shutdown, panic, or collapse happens.
July 26th // 1pm CT (11am PT)
FREE LIVE MASTERCLASS
You Are Not Burned Out From Dog-Grooming
You are burned out from fighting dogs you were never trained to understand
One reactive dog can drain your body, wreck your schedule, and ruin the rest of your day.
Learn how to read the dog’s nervous system before the bite, shutdown, panic, or collapse happens.
LIVE TRAINING STARTS SOON!
Sunday, July 26th 2026
1:00pm CT/ 11:00am PT/ 2:00pm ET
This Is Bigger Than One “Difficult Dog.”
Across different cities, different salons, different businesses, and different stories, the pattern keeps showing up: dogs enter a dog-grooming appointment, something goes wrong, and the warning signs are only taken seriously after the crisis.
Viewer discretion advised
Real news reports. Real dog-grooming deaths. Real warning signs.
Free live masterclass with Sasha Riess
July 26th at 1 PM CT
This Is Bigger Than One “Difficult Dog.”
Across different cities, different salons, different businesses, and different stories, the pattern keeps showing up: dogs enter a dog-grooming appointment, something goes wrong, and the warning signs are only taken seriously after the crisis.
Viewer discretion advised
Real news reports. Real dog-grooming deaths. Real warning signs.
Free live masterclass with Sasha Riess
July 19th at 1 PM CT
Dogs Are Not Dying Because of Haircuts.
They are dying because professional dog-grooming has ignored the dog’s nervous system, stress physiology, restraint trauma, sensory overload, and the hidden warning signs that appear long before a dog collapses, bites, shuts down, or stops breathing.
Presented by Sasha Riess
✓40+ Years Working With Dogs ✓800+ Champions ✓Educator on Six Continents
REGISTRATION FORM
Sunday, July 26th 2026
1:00pm CT/ 11:00am PT/ 2:00pm ET
Free Live Training • Limited Seats
Dogs Are Not Dying Because of Haircuts.
The crisis does not begin when the dog collapses.
It begins earlier, in the warning signs most dog-groomers were never trained to read.
Learn how to see what the dog’s body is saying before it is too late.
Join the free masterclass with Sasha Riess.
Free Live Training • Limited Seats
Presented by Sasha Riess
40+ Years Working With Dogs ✔
800+ Champions ✔
Educator on Six Continents ✔
Inside This Free Masterclass, You Will See What Most Dog-Groomers Were Never Taught
You will learn:
- How hidden stress builds inside the dog before visible behavior appears
- Why freezing, compliance, and stillness are often misunderstood
- How safety loops, restraint, sound, smell, touch, heat, and emotional pressure can overload the dog’s nervous system
- Why some dogs bite, panic, collapse, or shut down during dog-grooming appointments
- How to begin creating a lower-trigger dog-grooming environment without losing professional control
- Why trauma-aware dog-grooming is not a trend, but the next professional standard
This is not another dog-grooming tips class. This is a practical reset for the space, the dog, and the dog-groomer.
This Is For You If...
- You are a professional dog-groomer who knows the industry needs to evolve
- You have worked with dogs who freeze, panic, bite, collapse, or shut down
- You are tired of being told to “just control the dog”
- You want to understand stress physiology, not just behavior labels
- You want to create a safer dog-grooming environment for dogs and professionals
Free Live Training • Limited Seats
This Is Not For Everyone
This webinar is not for people who want to defend old methods because “that is how we have always done it.”
It is not for people who believe a dog standing still always means the dog is fine.
It is not for people who only want faster ways to finish more dogs.
This is for professional dog-groomers who are ready to raise the standard.
This is for professional dog-groomers who are ready to raise the standard.
The Dog-Grooming Industry Has Been Trained to Finish the Dog, Not Read the Dog
For decades, professional dog-groomers were taught to get the dog done.
Hold the dog.
Loop the dog.
Control the dog.
Correct the dog.
Push through the dog.
Finish the haircut.
But the dog’s body was speaking the entire time.
Panting.
Freezing.
Pulling away.
Avoiding eye contact.
Shaking.
Salivating.
Collapsing.
Sudden aggression.
Shutdown.
These are not personality problems.
These are biological messages.
And when the dog-grooming environment keeps adding pressure, sound, smell, restraint, heat, touch, fear, and emotional stress, the dog’s body can reach a point where it no longer has capacity to recover.
That is when “just a dog-grooming appointment” becomes a crisis.
ONE
Inside This Free Webinar, You Will See What Most Dog-Groomers Were Never Taught
You will learn:
- How hidden stress builds inside the dog before visible behavior appears
- Why freezing, compliance, and stillness are often misunderstood
- How safety loops, restraint, sound, smell, touch, heat, and emotional pressure can overload the dog’s nervous system
- Why some dogs bite, panic, collapse, or shut down during dog-grooming appointments
- How to begin creating a lower-trigger dog-grooming environment without losing professional control
- Why trauma-aware dog-grooming is not a trend, but the next professional standard
This is not another dog-grooming tips class. This is a practical reset for the space, the dog, and the dog-groomer.
TWO
This Webinar Is For You If
- You are a professional dog-groomer who knows the industry needs to evolve
- You have worked with dogs who freeze, panic, bite, collapse, or shut down
- You are tired of being told to “just control the dog”
- You want to understand stress physiology, not just behavior labels
- You want to create a safer dog-grooming environment for dogs and professionals
Sasha's Work has Been Featured in Leading Publications
This Is Not For Everyone
This webinar is not for people who want to defend old methods because “that is how we have always done it.”
It is not for people who believe a dog standing still always means the dog is fine.
It is not for people who only want faster ways to finish more dogs.
This is for professional dog-groomers who are ready to raise the standard.
Hi, I'm Sasha Riess
YOUR HOST & FOUNDER OF THE PURE LOVE & HARMONY SCHOOL
For more than 35 years, I have worked with dogs at the highest level, from international show dogs to professional dog-grooming education.
But I did not build the PLH School to teach another haircut system.
I built it because the industry is missing the dog.
Most dog-groomers are trained to control the body, finish the coat, and push through resistance. Then when the dog freezes, bites, panics, shuts down, or refuses, the dog gets labeled “difficult.”
That is not education.
That is the old standard.
The PLH Method is different.
It brings together behavior, coat care, stress physiology, nutrition, handling, communication, sensory awareness, and the dog’s nervous system into one complete way of working with dogs.
Because the dog is not just a coat.
The dog is a living system.
And if you are a professional dog-groomer who wants to stop wrestling with dogs, stop burning out, stop depending on force, and start understanding what the dog’s body is telling you, this work is for you.
Inside this masterclass, I am going to show you why “difficult dogs” are often misunderstood dogs, and why the next level of professional dog-grooming will belong to the people who can read the dog before the breaking point.
Let’s get to work.
LIMITED SPOTS AVAILABLE
MEET SASHA RIESS
For more than 35 years, Sasha Riess has dedicated his life to working with dogs, from caring for some of the world's most successful show dogs to educating the next generation of Dog Grooming professionals.
Throughout his career, one question continued to emerge:
Why do some dogs thrive while others struggle, even when receiving similar care?
The search for that answer led Sasha beyond traditional Dog Grooming and into the study of canine behavior, stress physiology, communication, nutrition, and the connection between emotional wellbeing and physical health.
Today, Sasha is recognized for his integrative and holistic approach to Dog Grooming, helping professionals understand dogs through a deeper lens that goes far beyond coat care alone.
His work has inspired thousands of dog groomers, students, and dog owners to rethink what is possible when we begin seeing dogs not as problems to be managed, but as living beings constantly communicating through their behavior, bodies, and relationships.
His mission is simple: to help people better understand dogs, so together we can create a better future for both.
Frequently Asked Questions
How long is the webinar?
90 minutes
Will there be a replay?
No
Is this for new dog groomers?
Yes
Is this for experienced dog groomers?
Absolutely
