#1 Grooming Expert & Industry Pioneer

SASHA RIESS

#1 Grooming Expert & Industry Pioneer

I help passionate groomers and salon owners master the art of styling, unlock their creative potential, and build thriving businesses.

Ready to elevate your skills, boost your confidence, and transform your grooming career?

I help passionate groomers and salon owners master the art of styling, unlock their creative potential, and build thriving businesses.

Ready to elevate your skills, boost your confidence, and transform your grooming career?

ARE YOU READY TO
​Transform Your Skills, Elevate Your Confidence, and Redefine Grooming Excellence?

Empowering Groomers to Master the Art of Styling and Build Thriving Businesses.

The elite community of groomers you've been searching for—where artistry meets business success.

ARE YOU READY TO
​Transform Your Skills, Elevate Your Confidence, and Redefine Grooming Excellence?

Empowering Groomers to Master the Art of Styling and Build Thriving Businesses.

The elite community of groomers you've been searching for—where artistry meets business success.

the PHI EXCELLENCE CERTIFICATION

The #1 grooming certification designed by world-renowned grooming expert Sasha Riess.
​The training, certification, and community that will elevate your skills, boost your confidence, and transform your grooming career forever.

the PHI EXCELLENCE CERTIFICATION

The #1 grooming certification designed by world-renowned grooming expert Sasha Riess.
​The training, certification, and community that will elevate your skills, boost your confidence, and transform your grooming career forever.

Grooming Visionary, Industry Leader, Educator, and Entrepreneur

Hey Groomers and Salon Owners,

I’m Sasha Riess—grooming expert, educator, and industry innovator.

Whether you found me through my seminars, grooming competitions, or transformation stories, I’m excited you’re here. I created the Phi Excellence Grooming for Gold Program because I asked myself—what did I need when I was starting out?

I needed three things: a proven system to master styling and dog care, a community of like-minded professionals, and the confidence to build a thriving business.

And that’s exactly why Phi Excellence was born. You may have seen glimpses of my career online, but behind the scenes, I’ve been building a complete roadmap to help groomers like you unlock their artistic potential, scale their business, and create lasting success.

​If you’re ready to master your craft, boost your confidence, and join a community dedicated to excellence—you're in the right place. Let’s make it happen!

Grooming Visionary, Industry Leader, Educator, and Entrepreneur

Hey Groomers and Salon Owners,

I’m Sasha Riess—grooming expert, educator, and industry innovator.

Whether you found me through my seminars, grooming competitions, or transformation stories, I’m excited you’re here. I created the Phi Excellence Grooming for Gold Program because I asked myself—what did I need when I was starting out?

I needed three things: a proven system to master styling and dog care, a community of like-minded professionals, and the confidence to build a thriving business.

And that’s exactly why Phi Excellence was born. You may have seen glimpses of my career online, but behind the scenes, I’ve been building a complete roadmap to help groomers like you unlock their artistic potential, scale their business, and create lasting success.

​If you’re ready to master your craft, boost your confidence, and join a community dedicated to excellence—you're in the right place. Let’s make it happen!

Rebecca says...

"In just one hour, it unlocked my hidden talent for dog styling and completely elevated my skills and confidence!"

STYLIST SUCCESS

Hear how our students are transforming their skills, businesses, and confidence with Sasha Riess and the Phi Excellence Grooming for Gold Certification!

winning together

LET'S COLLAB

Want to work on something amazing together? Click the button below to submit requests for podcast appearances and interview opportunities.

Ready to Elevate Your Craft?

If you’re ready to join the most elite grooming and styling program, get Phi Excellence Certified, master your skills, grow your business, and create the success and freedom you’ve been dreaming of—you’re in the right place.

The #1 Grooming Certification for Stylists—created by world-renowned grooming expert Sasha Riess. The training, certification, and community designed to elevate your skills, grow your business, and transform your grooming career.

For Groomers and Salon Owners Who Dream Bigger

the Phi Excellence Mindset Guide

Grab Sasha's Phi Excellence Mindset Guide and discover the proven strategies to elevate your craft, boost your confidence, and build a thriving grooming business—starting NOW.