From “Just a Groomer” to the New Breed of Canine Specialist—For Those Ready to Lead the Industry, Not Just Work in It.
Pure Love and Harmony Institute
From “Just a Groomer” to the New Breed of Canine Specialist—For Those Ready to Lead the Industry, Not Just Work in It.
Pure Love &
Harmony Institute
Transform Your Grooming Expertise into Holistic Mastery
Three Months. One Framework. A Lifetime of Impact.
The Complete Certification for Holistic Dog Groomers Who Want to Lead the Stress-Free Movement for Dogs.
Limited Enrollment Open for 24 Hours
Only 25 Spots Available Worldwide
From Groomer to Industry Pioneer
Right now, traditional groomers are stuck in a red ocean: fighting on price, overloaded with stress, and watching their passion fade.
But a new path has emerged…
Welcome to the Blue Ocean of Holistic Grooming
Where your love for dogs aligns with science, purpose, and transformation.
Where you’re seen not just as a groomer — but as a wellness practitioner.
Where clients pay premium rates, refer their friends, and wait months to see you.
From Groomer to Industry Pioneer
Right now, traditional groomers are stuck in a red ocean: fighting on price, overloaded with stress, and watching their passion fade.
But a new path has emerged…
Welcome to the Blue Ocean of Holistic Grooming
Where your love for dogs aligns with science, purpose, and transformation.
Where you’re seen not just as a groomer — but as a wellness practitioner.
Where clients pay premium rates, refer their friends, and wait months to see you.
The Complete Holistic Grooming Certification
By Pure Love & Harmony Institute
If you're ready to finally say goodbye to fake "positive handling" tricks and outdated dominance training — and step into a leadership role as the voice of a new canine era, this is for you.
What Is Holistic Grooming?
It’s more than style. It’s science + soul.
A 360° approach to dog wellness based on:
Behavioral Physiology:
- Mineral–behavior science
- Energetic life force optimization
- Neural regulation & emotional decoding
- Understanding stress responses
Stress-Based Nutrition (HTMA)
- Full HTMA certification
- Mineral balancing for emotional harmony
- Custom nutrition protocols
Coat Care Excellence
- Your grooming skills = foundation
- Styling aligned with internal harmony
- Now enhanced with biological purpose
The Complete Holistic Grooming Certification
By Pure Love & Harmony Institute
If you're ready to finally say goodbye to fake "positive handling" tricks and outdated dominance
training —and step into a leadership role as the voice of a new canine era, this is for you.
What Is Holistic Grooming?
It’s more than style. It’s science + soul.
A 360° approach to dog wellness based on:
Behavioral Physiology:
- Mineral–behavior science
- Energetic life force optimization
- Neural regulation & emotional decoding
- Understanding stress responses
Stress-Based Nutrition (HTMA)
- Full HTMA certification
- Mineral balancing for emotional harmony
- Custom nutrition protocols
Coat Care Excellence
- Your grooming skills = foundation
- Styling aligned with internal harmony
- Now enhanced with biological purpose
We Honor Your Grooming Background
You’re not starting over. You’re building up.
✔ Credit for your professional experience
✔ No repetition, only expansion
✔ Accelerated pathway to holistic mastery
Your Enrollment Includes:
Phase 1: Behavioral Physiology (6 weeks)
- Mineral-behavior mastery
- Emotional mapping
- Stress decoding
$5,991 (Value)
Phase 2: Mineral-behavior mastery (6 weeks)
- Hair Tissue Mineral Analysis (HTMA) Certification
- Mineral-nutrient harmony
- Nutritional protocol development
$5,491 (Value)
Experiential Bonuses (FREE)
- HTMA Test for YOUR Dog
($297) - Lifetime Protocol Updates
($497) - 6-Month Mentorship Support
($997) Full Holistic Starter Kit($497)
$2,288 (Value)
TOTAL VALUE: $13,770
Your Grooming Expertise Earns You a $5,117 credit.
TOTAL INVESTMENT NORMALLY $8,653
TODAY ONLY $2,997
LIMITED NUMBER OF SPOTS REMAINING
Meet Your Mentor
Sasha Riess
Global Expert in Human–Dog Interaction
- Featured on national TV, prime-time talk shows, and top podcasts
- Frequently interviewed on canine wellness, communication, and grooming innovation
- Respected voice in 33+ countries, from Serbia to the U.S. and beyond
30+ Years in the Game
- Lead over 800 show champions across 33 breeds
- Built salons, schools, and curriculum adopted worldwide
- Trained more than 100,000 students (many now successful pros)
But This Isn’t About Me—It’s About You.
This isn’t just another styling seminar or mindset pep talk.
It’s a science-based system that shows you exactly how to read stress signals, regulate canine nervous systems, and rebuild trust—
So the dogs feel safe in your hands, and you finally feel aligned with the work you were born to do.
We Honor Your Grooming Background
You’re not starting over. You’re building up.
✔ Credit for your professional experience
✔ No repetition, only expansion
✔ Accelerated pathway to holistic mastery
Your Enrollment Includes:
Phase 1: Behavioral Physiology (6 weeks)
- Mineral-behavior mastery
- Emotional mapping
- Stress decoding
$5,991 (Value)
Phase 2: Mineral-behavior mastery (6 weeks)
- Hair Tissue Mineral Analysis (HTMA) Certification
- Mineral-nutrient harmony
- Nutritional protocol development
$5,491 (Value)
Experiential Bonuses (FREE)
- HTMA Test for YOUR Dog
($297) - Lifetime Protocol Updates
($497) - 6-Month Mentorship Support
($997) Full Holistic Starter Kit($497)
$2,288 (Value)
TOTAL VALUE: $13,770
Your Grooming Expertise Earns You a $5,117 credit.
TOTAL INVESTMENT NORMALLY $8,653
TODAY ONLY $2,997
LIMITED NUMBER OF SPOTS REMAINING
Sasha Riess
Meet Your Mentor
Global Expert in Human–Dog Interaction
- Featured on national TV, prime-time talk shows, and top podcasts
- Frequently interviewed on canine wellness, communication, and grooming innovation
- Respected voice in 33+ countries, from Serbia to the U.S. and beyond
30+ Years in the Game
- Lead over 800 show champions across 33 breeds
- Built salons, schools, and curriculum adopted worldwide
- Trained more than 100,000 students (many now successful pros)
But This Isn’t About Me—It’s About You.
This isn’t just another styling seminar or mindset pep talk.
It’s a science-based system that shows you exactly how to read stress signals, regulate canine nervous systems, and rebuild trust—
So the dogs feel safe in your hands, and you finally feel aligned with the work you were born to do.
PURE LOVE & HARMONY HOLISTIC DOG GROOMING IS A MOVEMENT
Stress-Free Grooming Isn’t a Niche: It’s the Future
We didn’t just follow a trend — we sparked a global movement. This concept was first validated through high-end research, scientific analysis, and detailed user studies. What began as data-backed insight has grown into a worldwide shift, now embraced by over 11 million pet parents and counting. They all share the same unmet need: a clear, science-based approach to reducing stress in grooming. This isn’t marketing, it’s momentum.
"I'm finally helping dogs instead of fighting them..."
The phrase ‘raise your own consciousness to improve your dog’s behavior’ stuck with me. After learning how emotional tension impacts the limbic system, I finally understood why my Cavapoo dreaded our sessions. This isn’t juts a grooming, it’s healing.
Katie, 38 – Attorney, West Hollywood
"Looks Fade. What Stays Is How You Made the Dog Feel."
Sasha is going to bring something different, interesting and new! Before this, I thought grooming was just about looks. Now I see how stress responses are triggered in the grooming chair. This understanding gave me tools to actually help my dog
James, 45 – Tech Director, Torrance
"Your Calm Is Their Calm—And Your Stress Isn’t Invisible"
It’s important to understand how we affect our dog’s lives. The moment I became more aware of my own stress, I saw the shift in my dog’s behavior. This webinar helped me connect the dots, stress isn't just mine, it echoes through them.
Tria, 27 – Business Analyst, Mar Vista
"She Didn’t Want Grooming. She Needed Healing...."
I used to think my Aussie was ‘just anxious.’ But when I saw how my daily activities activated their fight-or-flight response, I knew I had to change. This approach gave me the understanding and the tools to create a calm, safe experience for both of us.
Sarah, 27 – Social Media Manager, Beverly Hills
PURE LOVE & HARMONY HOLISTIC DOG GROOMING IS A MOVEMENT
Stress-Free Grooming Isn’t a Niche: It’s the Future
We didn’t just follow a trend — we sparked a global movement. This concept was first validated through high-end research, scientific analysis, and detailed user studies. What began as data-backed insight has grown into a worldwide shift, now embraced by over 11 million pet parents and counting. They all share the same unmet need: a clear, science-based approach to reducing stress in grooming. This isn’t marketing, it’s momentum.
"I'm finally helping dogs instead of fighting them..."
The phrase ‘raise your own consciousness to improve your dog’s behavior’ stuck with me. After learning how emotional tension impacts the limbic system, I finally understood why my Cavapoo dreaded our sessions. This isn’t juts a grooming, it’s healing.
Katie, 38 – Attorney, West Hollywood
"Looks Fade. What Stays Is How You Made the Dog Feel."
Sasha is going to bring something different, interesting and new! Before this, I thought grooming was just about looks. Now I see how stress responses are triggered in the grooming chair. This understanding gave me tools to actually help my dog
James, 45 – Tech Director, Torrance
"Your Calm Is Their Calm—And Your Stress Isn’t Invisible"
It’s important to understand how we affect our dog’s lives. The moment I became more aware of my own stress, I saw the shift in my dog’s behavior. This webinar helped me connect the dots, stress isn't just mine, it echoes through them.
Tria, 27 – Business Analyst, Mar Vista
"She Didn’t Want Grooming. She Needed Healing...."
I used to think my Aussie was ‘just anxious.’ But when I saw how my daily activities activated their fight-or-flight response, I knew I had to change. This approach gave me the understanding and the tools to create a calm, safe experience for both of us.
Sarah, 27 – Social Media Manager, Beverly Hills
PRO PET CARE TESTIMONIALS
What Professionals Just Like Your are saying about us
"I'm finally helping dogs instead of fighting them..."
I was ready to quit. Now I’m booked out 8 months, charging triple, and finally helping dogs instead of fighting them.
— Sarah M., Holistic Grooming Practitioner
Granbury, TX
"I don’t just style dogs anymore — I heal them..."
The mineral-behavior connection is the missing link. I don’t just style dogs anymore — I heal them.
— Michael R., Master Groomer turned Holistic Expert
Appleton, WI
"My clients say their dogs run toward the salon..."
I used to think the shaking and biting were just ‘bad behavior.’ Now I see the cortisol patterns. Since applying Sasha’s stress protocols, my clients say their dogs run toward the salon — not away.
— Juanita T., Certified Stress-Free Grooming Specialist
San Diego, CA
"Sasha’s work gave me the science to back my instincts..."
I thought I needed sharper scissors. What I needed was a sharper understanding of the nervous system. Sasha’s work gave me the science to back my instincts — now every session feels like therapy, not trauma.
— Luisa D., Former Show Groomer, Now Canine Wellness Mentor
Fort Wayne, IN
You’re at a Crossroads
❌ PATH 1: Stay in the Red Ocean
Compete on price
Handle reactive dogs without understanding
Burn out chasing short-term bookings
⚠️ PATH 2: Piece It Together
Spend years learning fragments
No real credentials
No systematic process
✅ PATH 3: Become a Certified Holistic Practitioner
Full-spectrum transformation
Command premium rates
Serve dogs from the inside out
Pioneer a new era of canine wellness
Pure Love &
Harmony Institute
This website is operated by Sasha Riess US LLC ("Company," "we," or "us"). By using this Website, you agree to comply with this Disclaimer and our Terms of Use. The material provided is for educational and informational purposes only and is not a substitute for professional advice. No guarantees or warranties are made regarding the Website’s performance or the accuracy of its content. Use of this Website does not establish a professional-client relationship. We are not liable for any damages resulting from the use of this Website. Please consult a professional for advice tailored to your specific situation. We strive to accurately represent our programs, but there is no guarantee of earning money using the techniques and ideas in these materials. Your results may vary and depend on numerous factors beyond our control. Past results do not guarantee future outcomes.
This website is operated by Sasha Riess US LLC ("Company," "we," or "us"). By using this Website, you agree to comply with this Disclaimer and our Terms of Use. The material provided is for educational and informational purposes only and is not a substitute for professional advice. No guarantees or warranties are made regarding the Website’s performance or the accuracy of its content. Use of this Website does not establish a professional-client relationship. We are not liable for any damages resulting from the use of this Website. Please consult a professional for advice tailored to your specific situation. We strive to accurately represent our programs, but there is no guarantee of earning money using the techniques and ideas in these materials. Your results may vary and depend on numerous factors beyond our control. Past results do not guarantee future outcomes.