If You Want To Start A Brand New Career In The Rapidly Growing Pet Care Industry, Then Join Us In-Person Or Virtually At The Longest Running Grooming Academy In The Country This Spring!
What Is The
As you probably saw from the awesome picture above, we are a school that is revolutionizing the Pet Care Industry.
We teach you World Class Grooming Skills that you simply can't get anywhere else... And we're the only 14-Week Diploma Program in the entire state.
We help our students "write their own ticket" and create careers and businesses that defy industry standards.
Would You Like To Be Part Of Our Next Cohort?
The grooming industry is in desperate need of a transformative change. The current trend of over-humanizing our dogs has wreaked havoc on their well-being.
Dog trainers are not faring much better with the misapplication of positive reinforcement techniques leading to a rise in anxious and mentally unwell canines.
By embracing scientifically backed insights into how dogs understand and communicate, you can enrich their lives emotionally and physically.
We have set out to teach the skills to a new "breed" of groomer who will set a new standard for the industry and provide world class care that truly benefits our furry companions.
The grooming industry needs a shift in how we view the role of groomers.
Groomers who focus solely on the coat miss the opportunity to recognize the dog as a complete being, overlooking critical aspects of health and well-being.
At our school, we pride ourselves on providing a holistic education that goes beyond superficial grooming.
We empower our students with in-depth knowledge of dog nutrition, behavior, and coat and skin care.
This comprehensive approach ensures that our graduates are equipped to offer their clients 360-degree care, resulting in long, healthy lives for their pets.
Still not sure if this is right for you...
Once you have reached our minimum GPA and demonstrated minimal grooming skills, you have the opportunity to earn money as you practice grooming at our facility (as part of your regular school day!). While they continue to learn about pet nutrition and pet behavior, we allow them to form relationships with clients and take home a healthy percentage of the money earned from the dogs they groom. We are the only grooming school that will actually pay you to
EARN while you LEARN.
We don't just teach you how to groom. We also give you specific skills in Pet Nutrition and Pet Communication (read: Behavior!)
You can choose to base your new business and career on your grooming skills, nutritional consultations, dog training, or ALL THREE!
Having More Than Just One "Tool In Your Toolbelt" Will Ensure That You Can Make More Income And Build A Stronger Business Based On Holistic Pet Care Concepts.
We Hand Select Just A Handful In-Person Students to Learn At Our Facility in Arlington, TX and Another 12 Virtual/Hybrid Students to Learn From Anywhere In The World!
That's Right! We Have BOTH Virtual and In-Person Learning Available... Develop Your Skills On Site With Us Or Learn From The Comfort Of Your Own Home.
Success in the pet care industry is a delicate tapestry woven from diverse knowledge, and at our school, we are dedicated to fostering the holistic success of our students. This means going far beyond teaching you how to groom a dog.
Your mentors include some of the top pet care experts, alongside professionals from a range of disciplines, offering invaluable insights into personal development, business strategy, and emotional intelligence.
Sasha Riess serves as the head instructor of practical training and program moderator. With decades of experience, Sasha has become a globally recognized expert in canine-human interaction, dog styling, and pet care education. His innovative approach, known as the Pure Love and Harmony formula, emphasizes a deep emotional connection between dogs and their owners, transforming the way professionals care for and understand dogs.
Vedran is the Client Relationship Module instructor. With extensive experience in building strong client connections, Vedran brings a wealth of knowledge in customer service, communication, and relationship management within the pet care industry. His approach emphasizes the importance of understanding client needs, creating lasting bonds, and delivering exceptional service that goes beyond expectations.
Adam Miklosi is a leading expert in canine behavior and cognition, and he lectures on understanding the Canine Origin Story. His research has reshaped the way we approach dog training and behavior, blending science with practical application. In his lectures, Adam provides students with deep insights into the evolutionary origins of dogs and the fundamental principles that govern their behavior.
Ray is one of the most influential mentors of our lead instructor. He profoundly shaped the foundations of Sasha’s work, particularly through his exploration in "Who Is the Dog?". Although Ray is no longer with us, we are honored to offer his recorded live lectures as part of our module on Canine Evolution and Ethology. This module, moderated by Sasha Riess, combines Ray’s groundbreaking teachings with Sasha’s insights, allowing students to continue learning from one of the greatest minds in canine studies.
Patrick, the creator of Primal Branding, is a thought leader in brand storytelling and community building. His groundbreaking work, Primal Branding: Create Community for Your Brand, Your Company, and Your Future, introduces a unique framework that identifies seven key elements of building iconic brands. By understanding these primal elements—such as the creation story, creed, and rituals— you will be able to develop and foster deep emotional connections with your audience and build your business. Patrick’s approach encourages companies to build communities of loyal followers - which will help you build a successful business based on your grooming and pet care training.
And we want you to be a part of it! In an article in Forbes in April 2024 they was stated: "Almost no other industry has growth drivers as strong as these" when referring to the Pet Care Industry. We believe a career in this industry will provide you with:
So, now you have a choice...
Are you going to take advantage of this opportunity to do work that you love build not only a career, but a life that you love?
Are you ready to join us to learn not just how to groom, but how to take care of so many other aspects of people's pets?
Do you want in on this opportunity or what???
If you've got a feeling this career is for you, then don't hesitate any longer. Click that button below and fill out our simple 3-minute application to get started.
We can't wait to hear from you!
Sincerely,
The Pure Love and Harmony Team are you seeing growth and confidence like the one in the graph to the right?
Pure Love and Harmony, LLC
© 2025 All Rights Reserved
1003 Enterprise Place, Suite 100
Arlington, TX 76001
Phone: 817-472-7054
Call ahead if you'd like to schedule a tour!
We're generally open to tours weekdays from 10am to 4pm, but politely request that you schedule in advance as we are often busy teaching. Thanks!